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What Is a Logo and Why Do You Need One

It's the 20th century and a lot of things go into making sales these days. The business sector has changed and a lot of people are seeking new ways to sell more of their products and services. While some people stick to the old archaic ways, others are making use of new strategies and getting more sales daily.  An example of these strategies is branding. Branding encompasses everything a business is known for and at its forefront is the need for a logo. But what exactly is a logo ?....